An interesting and aesthetic display of goods in the store plays a very important role in the sales process. Properly presented goods can increase sales rates and thus increase the profits of both the retail outlet and the brand. The huge role of the right appearance means that specialists dealing exclusively with this issue are employed for this task. We explain who a visual merchandiser is, what he is responsible for, and what tools he uses. In other words, all about visual merchandising.
Anyone who has ever looked for a job and browsed job advertisements has certainly come across job offers in a capacity visual merchandiser. Very often, however, this name does not tell us much and we do not really know what it does visual merchandiser. It is worth knowing, because perhaps this task is just for you.
visual merchandiser is the person responsible for arranging the goods, according to precise guidelines developed on the basis of such data as the amount of the margin, the weight of the product and appealing to the customer's senses and his natural behavior while shopping. visual merchandiser must have knowledge of the most important sales and POS techniques, and then use it in practice to client was carried out through the entire sales process, which will maximize sales.
Often impact visual merchandiser on the customer begins even before the buyer crosses the threshold of the store. This is done through the use of a storefront and its appropriate exposure. The right arrangement of this exhibition area is intended to encourage all undecided people to enter the store. Largely visual merchandiser he also acts as a decorator who is responsible for the entire interior of the store. The scope of this function may vary depending on the industry in which a given point of sale operates and the goods it offers.
Marketing activities in the field visual merchandising are controlled to activate buyers by affecting their subconscious. This is done thanks to the attractive presentation and arrangement of goods on store shelves. However, merchandising is not only about increasing sales. An equally important task in these activities is to strengthen brand recognition and continuous improvement and improvement of its image. The combination of all these functions allows the company to increase its competitiveness on the market.
visual merchandising it affects the senses of the customer through light, decoration color, music, the arrangement of goods on the shelves, and even the smell in the store. One of the most important assumptions of laying exposure in accordance with the principles of merchandising, it is to place the most important and most profitable products at eye level. The general atmosphere in the store is also of great importance. As a rule, it is carefully thought out to put the client in the right mood and evoke specific, positive emotions in him. This climate and the mood of the commercial space are created by music (e.g. relaxing, atmospheric) and smells (e.g. the aroma of fresh bread). In addition, changes in exposure products and product rotations in the store help in sales. Hence the frequent reconstruction and reorganization of the store.
Visual merchandiser job for many people, especially those who are precise, meticulous and have an aesthetic sense, it may seem like an ideal position. How become a visual merchandiser? You can regularly find offers with this type of vacancy on portals with employers' announcements. It is important that no directional studies are required here. Instead, experience in the field of trade and services is much more important. Admittedly, some private institutions offer postgraduate studies in the field creating commercial space, however, even without it, getting a job visual merchandiser possible. In this job, features such as openness and ease of establishing contacts are also highly valued. Not without significance, as in any job in the modern world, is also the ability to work under time pressure. Having a category B driving license opens the way to a mobile job visual merchandiser.
In accordance with the applicable rules of employing an employee, each employee should receive a document specifying the scope of duties together with the contract before starting work. However, if you want to know what the responsibilities are before starting work visual merchandiser, we advise. One of the most important duties, always mentioned first, is taking care of your overall appearance exposure na within the store. This includes restocking shelves and attractive arrangement of products facing the customer. Most often, the merchandiser is also responsible for contacts with managers, store employees and sales representatives of various brands. It is absolutely necessary to report on the progress of work and possible shortcomings on an ongoing basis exposure. Depending on the company, sometimes the merchandiser also suggests orders. visual merchandiser also called the decorator is also responsible for how it will look in the end shop exposition.
