POSideo, as a producer of a wide range of POS materials, will help your company gain a competitive advantage. With us, you will take your merchandising campaign to the next level. We specialize in the design and production of all promotional materials necessary for merchandising. With us you will find:
- stands and stands intended for the attractive sale of products, which will additionally facilitate sales without the involvement of the staff employed in the store;
- counter displays - perfect for selling and presenting small products;
- store development allowing for effective and effective sales;
- shelves and racks that attract customers' attention;
- “shop in shop” stands and stands;
- preparation of shop windows, etc.
Our specialists in advertising and product marketing are ready to assist in the selection of POS materials for the merchandising concept implemented by your company. You can entrust us with the comprehensive implementation of all materials needed for visual merchandising. We will adapt the designs of product promotion instruments to the needs of your company.
The POS materials we create are perfect for product merchandising. In addition to eye-catching graphics or unusual shapes, we offer solutions using lighting and multimedia, which allow for an even more attractive display of goods. We also encourage you to create cross merchandising campaigns with us, taking into account the various needs of the client. Thanks to a properly selected presentation of the goods, you will increase sales, profits, sell surplus goods, implement effective promotions, increase brand awareness and improve the company's image.
What is Merchandising
Merchandising is a series of marketing services aimed at encouraging customers to make purchases at the point of sale. It is based on the display of goods and their products in a facility that focuses the attention of customers and has a significant impact on the amount of product sales. Moderating customer behavior through merchandising is a deliberate action that activates consumers through an attractive form of display, the placement of goods on store shelves, an interesting offer acting on the customers' subconscious. Effective merchandising is one that allows you to achieve sales growth and other “soft” but equally important goals: well-established brand awareness and even better brand image. As a result, the use of promotion instruments leads to an increase in the company's competitiveness in the economic space.
The profession of visual merchandiser is inseparable from merchandising, whose task is to implement and care for the proper location of goods on store shelves and the appropriate display of the promotion.
Merchandising offers
Merchandising is an extremely effective method that allows you to increase the sales volume and thus turnover in a retail outlet. Appropriate display of goods, store decor, as well as other elements (e.g. smell) create an atmosphere conducive to shopping. This sales support tool increases the value of the product in the minds of the customer, making him not only more likely to buy it, but also increasing the probability that he will use it more often. Improving sales service plays an important role in merchandising. The techniques used bring benefits in 3 areas:
- as sales support,
- in increasing the number of customers,
- better perception of the brand by consumers.
Merchandising goals
The immediate and overarching goal of merchandising is to increase the sale of the brand's goods, which is carried out using the right approach to the customer. The key in this regard is the appropriate presentation of products, which should not only interest the potential buyer, but also create a need for possession and purchase. Moreover, visual merchandising should focus on capturing the customer's attention, extending their stay at the point of sale. This approach will result in increased sales in the short and long term. Merchandising is also a way to raise brand awareness among customers and create an appropriate brand image. A properly displayed and presented product has a chance to stay in the customer's memory for a longer time, to be associated with positive emotions, solving a specific problem or satisfying needs.
Companies use Merchandising
Merchandising is essential to increase sales. Visual merchandising is used by all brands striving for a constant increase in the number of customers. Consumers appreciate the use of promotional materials such as POS, which directly increases sales. As a result, the principles of merchandising are applied by both small and large entities from all sectors of the economy. The only difference is the scale of the promotion instruments used.
How to effectively use Merchandising?
Merchandising rules clearly indicate the tools that are conducive to increasing sales. The key in this respect is the appropriate display of the goods, taking into account several basic rules. Among them, the most important are:
- the rule of the left eye, which assumes that the best (premium) products are located on the left side of the shelf, the cheaper and inferior ones should be on the right side;
- The right hand rule states that the consumer in the store first looks at the products on the right hand side. At the same time, the customer's attention is best focused on the goods located in the middle of the shopping aisle;
- small goods should be located at the checkout - that's why in most stores you will find bars, gums, small sweets, batteries or lighters there;
- the boomerang principle indicates that the rows of shelves must not be too long, because the customer's focus does not allow for an accurate view of all the products placed on the shelves;
- a lot of goods means more sales - shortages on store shelves mean that customers do noticeably smaller purchases;
- it is also worth introducing taxonomy in the store - the division into categories allows for more efficient shopping, so products belonging to the same category should be placed next to each other;
- the atmosphere in the store is important - involve all the customer's senses in the sales process, sales are moderated not only by the appropriate display of goods. To increase attractiveness, it is also worth using music, appropriate fragrances or lighting;
- make the prices visible and up-to-date - nothing frustrates the consumer more than searching for a price or discussing at the checkout that the price on the shelf had a different price than on the receipt.
