Effectively managing merchandising systems can be a deciding factor in a store's success. How a product is presented in a store is of great importance in attracting customers' attention and encouraging them to make purchases. In the article, we explain how to adapt merchandising systems to maximize the attractiveness of products to customers and increase sales. What is merchandising? Merchandising is a wide range of activities related to the management and promotion of products or services in order to strengthen them…
Effective inventory management plays a vital role in achieving business success. The two main approaches to inventory management, namely FEFO (First Expired, First Out) and FIFO (First In, First Out), are key strategies that help companies minimize waste, increase inventory efficiency and maintain a high quality customer experience. What is FEFO? Fefo definition - it's worth knowing that FEFO is an acronym for the English term "First Expired,…
Many people wonder what internal advertising is and what are the ways to install it correctly. It is worth knowing which types of internal advertising can be adapted to the profile of your business, so that this form of brand promotion is 100% effective. What is internal advertising? Properly selected advertising media can help promote a brand or business. It is worth knowing what types of internal advertising are in order to match them to the profile of your…
Impulse selling is a marketing technique that encourages customers to make immediate and spontaneous purchases, usually unplanned. The goal of impulse sales is to increase sales by creating an impulse or desire to own a particular product at the moment when the customer is exposed to it. Properly planned space gives a chance to increase the value of the receipt, because impulse products located in this part of the store may interest many potential recipients. It is enough to know the rules of their correct…
The modern market is extremely competitive, and therefore it becomes difficult for many industries and companies to stay in the midst of growing competition. In order for a company to be profitable and remain in good shape, it is necessary to make many, sometimes difficult decisions that affect the entire company and all its employees. Marketing research is becoming a great help for entrepreneurs in strategic activities. This tool allows not only to know the needs of the market,…