The modern market is extremely competitive, and therefore it becomes difficult for many industries and companies to stay in the midst of growing competition. In order for a company to be profitable and remain in good shape, it is necessary to make many, sometimes difficult decisions that affect the entire company and all its employees. Marketing research is becoming a great help for entrepreneurs in strategic activities. This tool allows not only to know the needs of the market, [...]
Both stores and marketing companies use numerous aids and additional materials that allow them to advertise products more effectively, and thus increase sales. One of the most popular and most frequently used materials of this type are POS materials. They work perfectly in shops, smaller retail and service outlets, arcades or at exhibitions and fairs. However, to be able to fully use the potential of POS materials, you need to know them better. What does POS mean? The definition of the materials […]
Different marketing strategies require different materials and advertising aids. The choice of equipment and the method of conducting the campaign should also depend on the industry in which the advertised brand operates and the type of product it offers. We have POS, POP and POSM materials and strategies at the disposal of marketers. However, it is not always clear and obvious how they differ from each other, and thus what their intended use is. We suggest and explain what [...]
An interesting and aesthetic display of goods in the store plays a very important role in the sales process. Properly presented goods can increase sales rates and thus increase the profits of both the retail outlet and the brand. The huge role of the right appearance means that specialists dealing exclusively with this issue are employed for this task. We explain who a visual merchandiser is, what he is responsible for, and what tools he uses. In other words, all about visual merchandising. […]
We are used to the fact that in every store the prices are clearly displayed, thanks to which the customer always knows what the price of the product he is choosing is. This is not without reason. This is regulated by the relevant provisions of the act, which clearly defines how and in which retail outlets customers should be presented with prices. In addition, the stores make sure that the price lists are presented in a clear, transparent, legible and aesthetic way. Price lists are a great help in this task. Here are the most important types […]
