Term POS materials still remains quite mysterious for many, although we meet them every day, in almost every store. POS is an abbreviation of the English term "point of sale". They are all promotional materials and advertising and materials intended to be used at the point of sale, which are intended to increase the attractiveness of the product and encourage retail client to purchase. But POS materials they are not typical mass mediabecause they affect the customer directly in the store.
POS materials They can take many forms and be made of various materials. These include, for example, posters, banners, advertising stands, wobblers, stoppers, folders, catalogues, brochures, stickers, advertising gadgets, etc. The most popular are POS materials made of plastic, which makes them less damaged and easy to keep clean. They are most often placed in shops, supermarkets, gas stations, car dealerships, service outlets and other places where there is direct contact with retail client with the product. They are usually also provided product logo, which increases brand recognition and builds its positive image.
POS materials they perform many different functions. But most of all, they are materials intended to:
POS materials are an important element of marketing activities, especially in industries where competition is high and the choice of products is huge. Good quality POS materials can contribute to increasing sales and building a positive brand image.
Promotional materials are all forms of advertising aimed at increasing sales or popularizing the products and services offered. They are an inseparable element of marketing activities of every company and are aimed at reaching a potential customer and making him interested in a given product or service. However, promotional materials from the group of POS materials should be treated slightly differently.
POS materials are the equipment and elements of store equipment that can be found in the checkout area and which have an impact on increasing sales, i.e. encouraging the customer to buy the product presented to him. Meaning that POS materials should not only present the product in an attractive way, but also pay attention to its advantages and advertise it in a certain way. Such advertising materials should be placed directly in the vicinity of the cash register or on the counter itself, depending on how the checkout area is organized. This kind POS ads they are best for displaying accessories, small snacks, newspapers, tobacco products as well as special and limited offers.
POSM materialswhich we are talking about, can have different forms and carriers of information, which makes them an extremely diverse group. However, it is important that they are adapted to the product they advertise and to which target group they are addressed. It is also worth taking care of good workmanship promotional materials, because it proves the professionalism of the advertised brand and affects the image of the company in the eyes of the customer. Sloppy displays discourage the purchase of products presented in this way.
It is also important that POS materials they are flexible and can be adapted to the needs of customers and the goals of the advertising campaign. The contemporary advertising market puts great emphasis on personalization and adaptation of advertisements to the target group, which also applies to promotional materials. They can take the form dedicated only to a given group of customers and be addressed to a selected group of recipients.
It is worth noting that advertising materials are not only promotional gadgets, but also all kinds of publications, such as catalogues, folders, business cards, etc. These publications are of great importance for the company's image, because they are an element of positive contact with a potential customer, while allowing for accurate presentation of the offer.
Advertising materials it is an inseparable element of marketing activities of every company. Thanks to them, the company can reach the potential retail client and make him interested in your offer. Their diversity and flexibility allow you to adjust advertising to the requirements of the target group, which is an important element of PR activities and shaping the company's image. With all these advantages cost of POS materials are not high, thanks to which more and more brands are choosing this form of promoting their products.
